Hi! I’m a creative copywriter & brand content strategist based between NYC & Aus.

I help beauty, wellness, fashion & lifestyle brands find and refine their voice. To put it simply, I like writing words that are fun to read.

With a background in the fashion biz, an infatuation with the science of skincare, and an abominable screentime, I bring a nuanced & clued in perspective to every project. I’m especially passionate about digital journeys and online storytelling, and helping your brand stand out IRL!